Liance, Music Video Premiere

Liance, Music Video Premiere

I can’t recall exactly the first time I saw James Li, but I quickly realized he was a foundational part of the West Michigan music community. After seeing him at countless shows, it was obvious that I could always rely on seeing him at the front of the crowd, singing along with whatever band was playing on a given evening.

Therefore, I was excited when I learned of Liance, the creative pursuit of Li. He released his debut album, Bronze Age of the Nineties, almost exactly one year ago, with a handful of singles and EPs released since and prior.

Tender and personal are what comes to mind when I listen to his music. The songs are different than most—they’re interactions, more akin to diary entries and memories.

Liance’s music video for “Aquarium Punk Sinker” embodies the same qualities. Crafted from a compilation of home footage, the video takes you down highways and into someones life. It feels like a journey, one where you don’t know where you’re going or where you’re going to end up (and how familiar that can be).